Our Story
(A story of defiance, as it turns out…)


It all started in 2006 with this photo…
“Kramer” would lie at my feet as I optimized the first campaigns, of my very first clients, after I left the big agency I worked for. So I thought I’d include his picture in the header of my first website. It worked.
People seemed to like the “approachable” feel of our Google Ads agency (although it was “AdWords” back then) and, although we’ve grown a whole lot since those days, we haven’t changed approachable.
I was criticized by my peers for that. They said, “Clients will leave, you’ll have no client retention.”
That would end up being the first big decision I made for my company that went against the normal rules of that time, and also turned out to be right.
Certainly I wanted my clients to stay a long time, but not because they were locked into a contract they couldn’t get out of. I wanted them to stay because they wanted to, because they saw the value in having us manage their campaigns, because they saw how very complicated AdWords was becoming.
I’m happy I ended up calling that one right. I went with my gut and one of the things I’m most proud of today is that we have a lot of clients that have been here 3, 4, 5+ years (just read the Testimonials page). The no-contract approach put the onus on us to make our clients’ campaigns work, and that’s exactly what I wanted. Clients stay because it’s working, they leave if it’s not. No BS.
As we continued to grow, there was certainly pressure to jump on the Facebook Ads bandwagon, and Instagram and YouTube and SEO and Bing and LinkedIn Marketing and… well, you get the idea.
Likewise, we were told to “niche down” – in other words, to specialize only in certain industries.
We had to make decisions about what we are exactly. Are we experts in all these mediums, or do we specialize in only one? Do we work in all industries and company sizes, or do we niche it down and specialize?
We made that decision in 2016. After debating for 5 months, and examining 10 years of client service – we came to realize what we were best at, what we loved most – and what we have been all along:


We are ROI-Focused Conversion Experts for Google Ads,
Bing, Facebook Ads and SEO.
We’re focused on getting clients conversions, not clicks. A “conversion” for you might mean a lead, a form inquiry, a phone call or an actual sale – but traffic is meaningless if you can’t then convert it profitably. We’re absolutely brilliant at PPC and SEO, I mean really top notch. And that’s mostly because of the world class group we’ve assembled.
Meet the Team


James Abbott
Founder


Kramer
Gone but not forgotten


Derek Gatehouse
Partner & CEO


Tom Gatehouse
Partner & VP Sales
Our Brilliant Team of Campaign Optimizers,
Website Creatives and Client Managers


Aggie


Dragan


Matt


Dale


Sebastian


George


Catherine


Trevor

